Strategic AI leadership
for decisions that last.
I help CEOs of growing technology companies make AI decisions they will still be comfortable owning three years from now.
AI usually enters a company without ceremony.
A proof of concept. A vendor conversation. A hire that 'seems sensible'.
By the time it's visible, the direction is already set.
This role exists to intervene before that happens, not to accelerate AI, but to slow decisions down enough to make them correctly.
I've written about the human decisions behind these moments in my book, Prompt Engineering the Subconscious.
AI Vision & Strategy
Clarifying where AI genuinely creates value in your business — and where it doesn't. Yet.
Responsible AI & Governance
Introducing proportionate guardrails early — not bureaucracy, but judgment.
Founder & Leadership Enablement
Building enough literacy at the top to govern AI decisions calmly.
The person behind the role.
I've spent most of my career inside growing technology companies — building platforms, leading teams, and sitting in the uncomfortable space between ambition and reality.
At Betfair, I helped build the platform behind a £1.6B public offering. At The Hut Group, I led technology through the period preceding a £5.4B IPO.
Over time, a pattern became hard to ignore: the hardest decisions aren't technical. They're the ones made early, with incomplete information.
Prompt Engineering the Subconscious
Release the one lever holding your business back — you.
A framework that maps the architecture of AI prompt engineering directly onto the neuroscience of human decision-making. For founders and executives who have outgrown motivational self-help and want something built with the precision of engineering.
GPT4.fun
GPT4.fun is a private decision surface for founders navigating AI. It hosts a small set of self-directed reviews designed to pressure-test AI decisions before they harden into roadmaps, teams, or commitments. No advice. No sign-up. No tracking.
It is the cheapest way to find out whether a Chief AI Officer conversation is worth having.
Start a conversation.
If the decisions your company is making about AI feel like they're moving faster than your ability to evaluate them, that's the signal. The right time to have this conversation is before the direction hardens.